Enabling a travel company to soar
CHALLENGE: How can a millennial tour group overcome flat growth and increase bookings?
METHODOLOGY:
- Zoom Rooms
- Questionnaires
SOLUTION: We first conducted an ethnography and virtual Zoom Rooms to deeply understand consumer behaviors and perceptions of the brand. Then we layered on quantitative research to pinpoint the exact target segments that the brand could reach, and the right messaging to win them.
