Driving choice in cities
CHALLENGE: How can a leading rideshare company get people to think differently about how they get around cities today, and in the future?
To understand the issues that are top of mind for urbanists, we needed to measure and decode the friction points of the city that impact people’s daily lives.
METHODOLOGY:
- Social Listening
- Focus Groups among passengers
- Zoom Rooms among drivers
- Urban analytics
- Questionnaires
SOLUTION: We used our proprietary set of data science methodologies, Urban_Analytics, to quantify the most engaging & polarizing issues in each local market. This enabled the company to deeply understand the unexpected forces shaping the way people get around, and focus on what is most relevant to urbanists at a local level.
