Our Momentum Solutions
Our process is designed to ask the right questions and look in all possible places, often across diverse sources, always quickly. And sometimes, the most important question is the one you didn’t ask.
Our multi-modal approach is just a starting point. Every client’s needs are specific, and we can create new solutions to solve your unique challenges.
The output is a 360° picture so you can move forward with clarity and confidence.
DATA ANALYTICS
3D Analytics: Discover. Decode. Decide.
Machine learning that maps a landscape to find answers to topics & issues that go well beyond the questions humans think to ask.
Think: understanding the most important issues in a city, what Stranger Things fans are passionate about, the momentum of ingredients and trends in skincare.
Search terms and queries only scratch the service of what is knowable. We developed a system that uses AI to uncover unintuitive relationships, allowing us to see emerging patterns amidst the zeroes and ones.
Through this patent pending approach, we decode big data at scale in ways traditional research can’t without a big budget.
QUALITITAVE
HIVE
A digital community of people that matter to your brand. We engage with them over time to work through a challenge with continuous learning.
Through ongoing, online activities including video diaries, journals and surveys, we are able to ask, listen, learn — and move ideas forward every step of the way.
QUALITITAVE
Zoom Rooms
Virtual focus groups that can happen anywhere, at any time, with anyone. An efficient, reliable way to get insight & answers RIGHT NOW from the people who are hardest to reach.
Participants feed off each others’ answers, allowing us to uncover a wealth of insights and discover new ideas.
QUALITITAVE
Focus Groups
A guided, face to face discussion to see how people feel about a concept or product — when we want to see their facial expressions, body language and how they work through exercises.
QUALITATIVE
IN-DEPTH INTERVIEWS
Want to know what makes someone tick or tap all areas of their expertise? IDI’s -- a one-on-one conversation – let us dive deeper and explore more than what’s on the script and go on tangents to uncover emotional tensions & conflicts.
QUALITATIVE
ETHNOGRAPHIES
Observe participants in their real lives, in real time, going beyond what they say to see how they behave.
Actions speak volumes. The best way to understand social and cultural habits is to catch people being themselves. An immersive way to get uncurated answers.
QUANTITATIVE
Quant Research
Find out with statistical certainty what really motivates your target audience, determine an ROI on your product innovation, or quantify the most effective messaging strategy.
Our proven methodologies provide a scalable way to understand the opinions, beliefs and behaviors of a robust sample size, answering not just the what but the why.
QUANTITATIVE
Flash Polls
Our proprietary quick turn approach to get a dipstick read on any challenge or opportunity that comes up, so you can win.
An accurate way to get immediate answers to burning questions (within 2-3 days) from a representative sample. When you need to make fearless decisions fast.
DATA SCIENCE & ANALYTICS
MFactor TOOL
Our proprietary tool that quantifies cultural momentum and relevance. Backed by statistical and machine learning methods from Natural Language Processing and trend analysis, the MFactor is a robust tool that leverages a diverse set of datasets to create a single, actionable momentum scale for the brands, people, trends and movements that matter right now.
The MFactor tool goes beyond descriptive metrics to quantify cultural momentum, incorporating the actions and behaviors that create impressions, engagement, conversation and volume. The result is a single score that can be tracked over time to compare anything you Google:
People of interest (politicians, celebrities, artists, athletes, influencers)
Political issues / movements / trends
Brand/Product (across any industry or subcategory)
MFactor differs from traditional, outdated metrics because it looks at Mass x Velocity, the Newtonian definition of momentum. So many of today’s social media tools are focused only on volume and reach (Mass) where MFactor reflects polarization and how “sticky” the issue is – how much people want to talk about and debate it and how emotionally invested they are in their position (Velocity), which is how things really work in our modern, momentum-driven world.
MFactor gives individuals and companies a tangible way to quantify their momentum, indicating if their best days are ahead or behind and why.
Momentum Community
Decode_M has an existing community of consumers that think and act in the momentum mindset. At any point throughout the process, we can tap into the momentum community with 1 - 3 questions to get their feedback, perspective or POV.
Move your brand forward
DATA ANALYTICS
SOCIAL MEDIA LISTENING
Mixing our proprietary analytics with the tools you know, we decode noise online to better inform actions.
We don’t just listen to measure — we listen to understand. Whether you want to solve a challenge, know how your audience feels about an issue, or identify the influencers who move the needle, this method finds the answers to move your strategy forward.