A single score that quantifies the cultural momentum of any brand, product, person or movement.

A decode of each relevant spike and dip in an MFactor score to provide context to what is driving momentum (or lack thereof)

A full report goes beyond just identifying what is causing a spike or lack of momentum - it connects the dots and highlights actionable insights/next steps for the client.

Helps brands better understand how they are performing among their competitive set and one why brand is winning in the momentum battle.