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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.decode-m.com/about-us</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-01-06</lastmod>
    <image:image>
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      <image:title>About Us</image:title>
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    <image:image>
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      <image:title>About Us</image:title>
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    <image:image>
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  <url>
    <loc>https://www.decode-m.com/success-story-client-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1566831746236-TDMLI4GQW3E5BPR14FHI/dan-gold-kARZuSYMfrA-unsplash.jpg</image:loc>
      <image:title>Success Story - Client 2</image:title>
      <image:caption>CHALLENGE: How can a leading rideshare company get people to think differently about how they get around cities today, and in the future? To understand the issues that are top of mind for urbanists, we needed to measure and decode the friction points of the city that impact people’s daily lives. METHODOLOGY: - Social Listening - Focus Groups among passengers - Zoom Rooms among drivers - Urban analytics - Questionnaires SOLUTION: We used our proprietary set of data science methodologies, Urban_Analytics, to quantify the most engaging &amp; polarizing issues in each local market. This enabled the company to deeply understand the unexpected forces shaping the way people get around, and focus on what is most relevant to urbanists at a local level.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Success Story - Client 2</image:title>
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    <image:image>
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      <image:title>Success Story - Client 2</image:title>
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  <url>
    <loc>https://www.decode-m.com/success-story-client-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1567006772585-VW4GEN4GWYBNVDLUDWYY/eloise-ambursley-iRZqkdb8gK8-unsplash+%281%29.jpg</image:loc>
      <image:title>Success Story - Client 1</image:title>
      <image:caption>CHALLENGE: How can the innovator of shared office space grow beyond the audience that fueled their initial growth? Coworking was a disruptive solution for start-ups and entrepreneurs. Our client came to us to identify how to gain momentum with medium and large sized companies--who were turned off by the very product (coworking) that made the company famous. METHODOLOGY: - Zoom Rooms with current and prospective Business Decision Makers and End Users - Questionnaires SOLUTION: To get insight from hard-to-reach and busy decision makers across the globe (think the C-Suite), we had to meet them where they are and how they work. Through virtual focus group Zoom Room conversations + Location Analytics, we co-developed the products &amp; services that paired the benefits of coworking with the requirements of privacy — for private offices, residential spaces, and high-end properties.</image:caption>
    </image:image>
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      <image:title>Success Story - Client 1</image:title>
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      <image:title>Success Story - Client 1</image:title>
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    <loc>https://www.decode-m.com/careers</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-01-26</lastmod>
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    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2022-10-05</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1570143209571-JEBA29U7QUASN3VP6VH3/orangebg.jpg</image:loc>
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  <url>
    <loc>https://www.decode-m.com/success-story-client-3</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1567000300536-IHPXA2D08GWC4LJUGEA3/insung-yoon-L9X8l1yMiv0-unsplash.jpg</image:loc>
      <image:title>Success Story - Client 3</image:title>
      <image:caption>CHALLENGE: How does a popular sports league attract younger fans to grow its game? METHODOLOGY: - Media Monitoring + Analytics Reports - In Depth Interviews SOLUTION: Through Hive™ insights and Social Media Listening, we tapped into eSports and virtual reality trends among digital natives to help our client create experiences that would be a home run.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Success Story - Client 3</image:title>
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    <image:image>
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      <image:title>Success Story - Client 3</image:title>
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  <url>
    <loc>https://www.decode-m.com/success-story-client-5</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1567001842964-RV33ECF09ESUX724Q9V5/alex-d-alessio-woNH40omgZk-unsplash.jpg</image:loc>
      <image:title>Success Story - Client 5</image:title>
      <image:caption>CHALLENGE: How can a millennial tour group overcome flat growth and increase bookings? METHODOLOGY: - Zoom Rooms - Questionnaires SOLUTION: We first conducted an ethnography and virtual Zoom Rooms to deeply understand consumer behaviors and perceptions of the brand. Then we layered on quantitative research to pinpoint the exact target segments that the brand could reach, and the right messaging to win them.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Success Story - Client 5</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1567002538295-LANIJC815EARBEKM9M4U/2bence-boros-8T5UAV6KkZA-unsplash.jpg</image:loc>
      <image:title>Success Story - Client 5</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.decode-m.com/success-story-client-4</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1567001004135-IDIJMUXEC4BI54UWWB30/manu-camargo-BkaD07QEiJc-unsplash.jpg</image:loc>
      <image:title>Success Story - Client 4</image:title>
      <image:caption>CHALLENGE: How does a modern beauty company explain its position on animal testing to its most passionate consumers? SOLUTION: We quickly stepped in with sophisticated internet algorithms to assess the social media conversation and deeply understand the root of the negative sentiment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1566829692963-IE155UI5H22J3E16GS55/SS-bg+copy.png</image:loc>
      <image:title>Success Story - Client 4</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1567001698620-7QC89OXP4PZ2Z3SO1CG0/2alex-d-alessio-woNH40omgZk-unsplash.jpg</image:loc>
      <image:title>Success Story - Client 4</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.decode-m.com/success-story-client-8</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1567008723198-V9S44IO7PWMS9DO1E2HI/nrd-D6Tu_L3chLE-unsplash.jpg</image:loc>
      <image:title>Success Story - Client 8</image:title>
      <image:caption>CHALLENGE: As more online, big box and convenience stores get into food sales, how can a grocery pioneer win over new shoppers and keep them coming back for more? SOLUTION: Through a mix of Flash Polls™ + creative and competitive testing, we identified messaging and program opportunities to elevate the shopping experience and provide a competitive edge.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1566829692963-IE155UI5H22J3E16GS55/SS-bg+copy.png</image:loc>
      <image:title>Success Story - Client 8</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1567016602474-VQZ00DCMCQ6NWQG0JV3X/2saad-salim-PqRvLsjD_TU-unsplash.jpg</image:loc>
      <image:title>Success Story - Client 8</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.decode-m.com/success-story-client-9</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1567016737604-LROH7NRD3EM3AB27E6RY/nrd-D6Tu_L3chLE-unsplash.jpg</image:loc>
      <image:title>Success Story - Client 9</image:title>
      <image:caption>CHALLENGE: Can a construction leader get ahead of a homeowner’s social media attacks before they cause major reputational damage? SOLUTION: Our Social Media Crisis team used Advanced Analytics + Machine Learning to measure the impact of the complaint and devise a strategy to transparently address the press and public, turning the negative post into a positive.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1566829692963-IE155UI5H22J3E16GS55/SS-bg+copy.png</image:loc>
      <image:title>Success Story - Client 9</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1567017854250-FR2ECYNMUN70WFX4PJUI/2freshh-connection-pL1qsBqCatk-unsplash.jpg</image:loc>
      <image:title>Success Story - Client 9</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.decode-m.com/success-story-client-6</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1567007068058-ES2W03SD6RFDRFHUFZ6Y/bence-boros-8T5UAV6KkZA-unsplash.jpg</image:loc>
      <image:title>Success Story - Client 6</image:title>
      <image:caption>CHALLENGE: How does an original craft brewer launch an alcohol-free beer that will live up to its reputation? METHODOLOGY: - Social Listening - Focus Groups + Zoom Rooms - Questionnaires SOLUTION: We identified 4 global lifestyle trends, then did Moment of Truth Interviews to find an unexpected target segment for alcohol-free beer consumers--dedicated craft beer drinkers looking to experiment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1566829692963-IE155UI5H22J3E16GS55/SS-bg+copy.png</image:loc>
      <image:title>Success Story - Client 6</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1567008287204-CVXBOJQJV0WC3OEEWN38/2filios-sazeides-uckPy5B7K4o-unsplash.jpg</image:loc>
      <image:title>Success Story - Client 6</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.decode-m.com/success-story-client-7</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1567008183821-WCXH00YK83YKDBV8PUWO/filios-sazeides-uckPy5B7K4o-unsplash.jpg</image:loc>
      <image:title>Success Story - Client 7</image:title>
      <image:caption>CHALLENGE: How can the home-sharing leader build trust and get more cities to roll out the welcome mat? METHODOLOGY: - Global Social Media Monitoring / Social Listening - Global Focus Groups - Global Questionnaires SOLUTION: We combined Regulation Analytics™, Urban Analytics™ and message testing to uncover the key topics to address in order to increase support and win over residents.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1566829692963-IE155UI5H22J3E16GS55/SS-bg+copy.png</image:loc>
      <image:title>Success Story - Client 7</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1567008827960-PK0U5CNFYNW9E25SAUC4/2nrd-D6Tu_L3chLE-unsplash.jpg</image:loc>
      <image:title>Success Story - Client 7</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.decode-m.com/success-story-client-10</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1567017733265-PIO8ABIG96LK89ZEVFR7/freshh-connection-pL1qsBqCatk-unsplash.jpg</image:loc>
      <image:title>Success Story - Client 10</image:title>
      <image:caption>CHALLENGE: A luxury lifestyle brand wanted a game-changing influencer strategy to better engage its audience. SOLUTION: Through Power Partnership™ assessment + Social Media Listening, we decoded the audience demographics of potential influencers and identified the right ambassador for the brand – an acclaimed actor with 1.5 million loyal followers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1566829692963-IE155UI5H22J3E16GS55/SS-bg+copy.png</image:loc>
      <image:title>Success Story - Client 10</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1567026960299-TSBGDJILGEX3YM440YH1/2eloise-ambursley-iRZqkdb8gK8-unsplash+%281%29.jpg</image:loc>
      <image:title>Success Story - Client 10</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.decode-m.com/client-logos-white</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1568694925775-3QXI3OXE7UVB6TIU6C7Y/AirBNB+-+Decode_M_white.png</image:loc>
      <image:title>Client Logos - White</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1568694925775-3QXI3OXE7UVB6TIU6C7Y/AirBNB+-+Decode_M_white.png</image:loc>
      <image:title>Client Logos - White</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1568694927409-UVJN8XWXCHUJ00WQN68Q/Brooklyn+Brewery+-+Decode_M_white.png</image:loc>
      <image:title>Client Logos - White</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1569266223233-1T8L0PZW3XY0KSTK30IK/Estee+Lauder+-+Decode_M_white.png</image:loc>
      <image:title>Client Logos - White</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1568694927429-KK3BNWQABHG7R8H8VXN0/Contiki+-+Decode_M_white.png</image:loc>
      <image:title>Client Logos - White</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1568694929667-NPRU5JKKY7XLHNBJP30T/Empire+State+Building+-+Decode_M_white.png</image:loc>
      <image:title>Client Logos - White</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1568694934733-L4JQE50AIZDBY4J1TBX7/LYFT+-+Decode_M_white.png</image:loc>
      <image:title>Client Logos - White</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1568694940273-H4O0SP4BGH5LMMEU5JHJ/NHL+-+Decode_M_white.png</image:loc>
      <image:title>Client Logos - White</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1568694935598-VAXJQL347XGGNC9X86TK/MLB+-+Decode_M_white.png</image:loc>
      <image:title>Client Logos - White</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1609896414354-B61ZK8L4A6IIRIO8T156/bumble.png</image:loc>
      <image:title>Client Logos - White</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1568694942992-50ZJM3IDHOXCARSS0NY4/Sunbrella+-+Decode_M_white.png</image:loc>
      <image:title>Client Logos - White</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1609896414842-P3RIB0FTSOFCZC8ZSHD8/casper.png</image:loc>
      <image:title>Client Logos - White</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1568694943663-UHU6SSZ14AZ3OBJ3ZIXS/UCSD+-+Decode_M_white.png</image:loc>
      <image:title>Client Logos - White</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1609896415568-ZGTUBURW1BTHGNABTCHT/crocs.png</image:loc>
      <image:title>Client Logos - White</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1568694944829-KYFQNTBTV047JQUP8GY3/Upfield+-+Decode_M_white.png</image:loc>
      <image:title>Client Logos - White</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1568694945183-VP1FST679D91B9OUVGZD/WeWork+-+Decode_M_white.png</image:loc>
      <image:title>Client Logos - White</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1609896415357-T44KD84KZ4W7A772I0YM/gianteagle.png</image:loc>
      <image:title>Client Logos - White</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1609896415869-NSGOJPDFY71XQYGFT2B7/google.png</image:loc>
      <image:title>Client Logos - White</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1609896416014-2WW6LL6BMMQ47HTR0LQR/grove.png</image:loc>
      <image:title>Client Logos - White</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1609896416333-02XQJ5JJBK15A1IRFFZO/kraft.png</image:loc>
      <image:title>Client Logos - White</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1609896416466-01AGW9C6LC7SOH7O7NJ6/mars.png</image:loc>
      <image:title>Client Logos - White</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1609896416818-JU58VQH2058VLQMLU9ON/travelpro.png</image:loc>
      <image:title>Client Logos - White</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.decode-m.com/new-gallery</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-09-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1569872132009-JXW8GYHNGXK158W1I8GM/0055_19126.jpg</image:loc>
      <image:title>New Gallery</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1569872132009-JXW8GYHNGXK158W1I8GM/0055_19126.jpg</image:loc>
      <image:title>New Gallery</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1569872139350-O2SY9LKQ8SQB9P4F3ZR8/0010_19126.jpg</image:loc>
      <image:title>New Gallery</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1569872148780-Y00GO57H2HY6KCFK7DU1/0037_19126.jpg</image:loc>
      <image:title>New Gallery</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.decode-m.com/insights</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-04-29</lastmod>
  </url>
  <url>
    <loc>https://www.decode-m.com/insights/brat-era</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/65a99100-1a52-4942-8d82-469947b0a450/9172dbe3-0eac-7c54-bbf5-9e2680e01519.gif</image:loc>
      <image:title>Insights - The Brat Era - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/286c039c-3f87-40a3-8333-fbc45c3afffe/307bc9c9-672a-d71b-b74e-f79748827139.png</image:loc>
      <image:title>Insights - The Brat Era - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1cced655-b6a8-417f-8cb9-5e9ab9ce9305/863b3b02-f0c2-b513-403c-8359938a4269.png</image:loc>
      <image:title>Insights - The Brat Era - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/7273f032-ecdf-4383-be4f-71977d912881/97a6cf73-b8ab-c392-eec2-1a4c1b96f48c.png</image:loc>
      <image:title>Insights - The Brat Era - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1e74bfb5-372f-4aaa-9f2b-9690b7255b83/900372f7-b196-721f-75dc-fc26212df0d4.png</image:loc>
      <image:title>Insights - The Brat Era - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/994c7c67-8b33-4a34-a732-697209478bfe/15f36083-f150-6b2b-0319-9e28ad65582e.gif</image:loc>
      <image:title>Insights - The Brat Era - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.decode-m.com/insights/brand-tours</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/069e79c8-16e1-4004-9f68-e098c4e17f5b/712a2a16-3217-e677-a4b9-66b5ab53ef9c.gif</image:loc>
      <image:title>Insights - Brand Tours are the future. Is your brand ready? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/129f5c5e-5acf-4b8b-ac44-3c5223240c26/1a8672fa-e426-c102-c76a-74b62fab691c.png</image:loc>
      <image:title>Insights - Brand Tours are the future. Is your brand ready? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/08a966e1-de10-4cba-bfab-3f364a6478df/65a1abda-15fd-91b1-8565-5804af5adf1c.jpg</image:loc>
      <image:title>Insights - Brand Tours are the future. Is your brand ready? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/3f81b55c-5ca7-456e-84da-c48deae042a2/2b15a56b-74c1-b8ab-3cd5-c90705147986.png</image:loc>
      <image:title>Insights - Brand Tours are the future. Is your brand ready? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - 5 Things You NEED to Know About Dining This Summer with Union Square Hospitality Group’s Trends Team and its CEO Danny Meyer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - 5 Things You NEED to Know About Dining This Summer with Union Square Hospitality Group’s Trends Team and its CEO Danny Meyer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - 5 Things You NEED to Know About Dining This Summer with Union Square Hospitality Group’s Trends Team and its CEO Danny Meyer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - 5 Things You NEED to Know About Dining This Summer with Union Square Hospitality Group’s Trends Team and its CEO Danny Meyer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - The Next Gen of Food Tech - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>MFactor is a proprietary tool that measures cultural momentum through topic modeling and sentiment analysis.</image:caption>
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      <image:caption>MFactor is a proprietary tool that measures cultural momentum through topic modeling and sentiment analysis.</image:caption>
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      <image:caption>MFactor is a proprietary tool that measures cultural momentum through topic modeling and sentiment analysis.</image:caption>
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      <image:caption>MFactor is a proprietary tool that measures cultural momentum through topic modeling and sentiment analysis.</image:caption>
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      <image:caption>MFactor is a proprietary tool that measures cultural momentum through topic modeling and sentiment analysis.</image:caption>
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      <image:caption>Juneteenth MFactor, Velocity and Mass. MFactor is a proprietary tool that measures cultural momentum through topic modeling and sentiment analysis.</image:caption>
    </image:image>
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      <image:caption>Mental Health MFactor. MFactor is a proprietary tool that measures cultural momentum through topic modeling and sentiment analysis.</image:caption>
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      <image:caption>Newstalgia MFactor, Velocity and Mass. MFactor is a proprietary tool that measures cultural momentum through topic modeling and sentiment analysis.</image:caption>
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      <image:caption>The MFactor for Microdosing. MFactor is a proprietary tool that measures cultural momentum through topic modeling and sentiment analysis.</image:caption>
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      <image:caption>The MFactor for Kathryn Garcia. MFactor is a proprietary tool that measures cultural momentum through topic modeling and sentiment analysis.</image:caption>
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      <image:caption>Chia Cryptocurrency MFactor. MFactor is a proprietary tool that measures cultural momentum through topic modeling and sentiment analysis.</image:caption>
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      <image:caption>Crypto Curious MFactor. MFactor is a proprietary tool that measures cultural momentum through topic modeling and sentiment analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1621957389343-H9ECJGZBNUO0WPWUFEZZ/Dogecoin_May2020-May2021_Mfactor.jpg</image:loc>
      <image:title>Insights - How is Elon Musk driving momentum for the Crypto Curious? - Make it stand out</image:title>
      <image:caption>Dogecoin MFactor. MFactor is a proprietary tool that measures cultural momentum through topic modeling and sentiment analysis.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.decode-m.com/insights/2021-holiday-travel</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1621953751562-G8ZVVIA4ZNYFHX7NNX9N/HolidayTravel_May2020-May2021.jpg</image:loc>
      <image:title>Insights - 2021 Holiday Travel Will Bring Big Profit for Hospitality - Make it stand out</image:title>
      <image:caption>Holiday Travel MFactor, Momentum and Velocity. MFactor is a proprietary tool that measures cultural momentum through topic modeling and sentiment analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1621365104046-TUOZ5SY3KKXAF90VOUDF/2021-Holiday-Travel.jpg</image:loc>
      <image:title>Insights - 2021 Holiday Travel Will Bring Big Profit for Hospitality - Make it stand out</image:title>
      <image:caption>A picturesque holiday scene with snow, lights, and holiday decorations.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.decode-m.com/insights/accessible-video-games</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1621286625860-EC8BKC35VUQYOYEIDY78/igor-karimov-9AmKnNZw3GA-unsplash.jpg</image:loc>
      <image:title>Insights - The momentum of accessible video games - Make it stand out</image:title>
      <image:caption>Game controller on purple background</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.decode-m.com/insights/mcdonalds-bts-collaboration</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1620318518131-47W44Y3U9PLCHK4FK6LN/BTS_V%2BM.jpg</image:loc>
      <image:title>Insights - How the McDonald's BTS collaboration benefits both brands.</image:title>
      <image:caption>BTS MFactor, Momentum and Velocity. MFactor is a proprietary tool that measures cultural momentum through topic modeling and sentiment analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1620141691970-KES4N4DBDZU9FYAOBQ03/Mcdonalds-guy.jpg</image:loc>
      <image:title>Insights - How the McDonald's BTS collaboration benefits both brands.</image:title>
      <image:caption>Guy holding McDonalds food in front of a McDonalds.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.decode-m.com/insights/jay-z-cannabis-spac-monogram</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1619542341616-TT3C4AQCMJ9BXRHJTK3K/cannabis.jpg</image:loc>
      <image:title>Insights - What's behind Jay-Z's Cannabis SPAC and Monogram?</image:title>
      <image:caption>Indoor commercial cannabis farm.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1619542135585-D4DFS9WX1A4FE2156XYE/marijuana+momentum.png</image:loc>
      <image:title>Insights - What's behind Jay-Z's Cannabis SPAC and Monogram?</image:title>
      <image:caption>Marijuana’s MFactor, Velocity and Mass. MFactor is a proprietary tool that measures cultural momentum through topic modeling and sentiment analysis.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.decode-m.com/insights/golfcore</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1619540767866-LU6FPYB11ZL77PH2ZVDT/golfcore_w.jpg</image:loc>
      <image:title>Insights - What is golfcore?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1619540978567-G3MJHBO0ZOCA5L8J7O83/golfcore+mfactor+momentum+and+velocity.png</image:loc>
      <image:title>Insights - What is golfcore?</image:title>
      <image:caption>Golfcore MFactor, Momentum and Velocity. MFactor is a proprietary tool that measures cultural momentum through topic modeling and sentiment analysis.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.decode-m.com/insights/vaccine-dating-serena-fucking-kerrigan</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/3d48c51f-5762-4bdb-9f3c-24a9cfd37ddb/vaccine+dating.jpg</image:loc>
      <image:title>Insights - Hey Lover, Vaccine Dating Has Momentum</image:title>
      <image:caption>Person holding a phone with a dating app.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1619487935745-7TVS67A0HVQEJKMI2CFP/VaxDating_Mar2020-Mar2021_Mfactor.jpg</image:loc>
      <image:title>Insights - Hey Lover, Vaccine Dating Has Momentum</image:title>
      <image:caption>MFactor is a proprietary tool that measures cultural momentum through topic modeling and sentiment analysis.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.decode-m.com/insights/dispo-instagram-alternative</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1619488311865-C8BJQPNYREQTNQSTBGTW/Dispo_Mar2020-Mar2021_Mfactor.jpg</image:loc>
      <image:title>Insights - Momentum for Dispo Is Surging (Again)</image:title>
      <image:caption>MFactor is a proprietary tool that measures cultural momentum through topic modeling and sentiment analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1618929828264-B2XVG1ICXR97FWWG4W1X/instagram+alternative+dispo.jpg</image:loc>
      <image:title>Insights - Momentum for Dispo Is Surging (Again)</image:title>
      <image:caption>Woman taking a selfie.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.decode-m.com/insights/is-coinbase-legit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1619022913171-SBJZXEWEM2OLGI0HTA2X/is+coinbase+legit.jpg</image:loc>
      <image:title>Insights - Is Coinbase Legit? For now, yes.</image:title>
      <image:caption>Icons of various crypto currency like Bitcoin and Ethereum.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1619487399618-5YAA1POJ7YEZ9A6RG5R3/Coinbase_Mar2020-Mar2021_Mfactor.jpg</image:loc>
      <image:title>Insights - Is Coinbase Legit? For now, yes.</image:title>
      <image:caption>MFactor is a proprietary tool that measures cultural momentum through topic modeling and sentiment analysis.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.decode-m.com/insights/why-is-stopasianhate-trending</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1618324065198-H310ZSJ6BHW9J16879HN/Stop-Asian-Hate.jpg</image:loc>
      <image:title>Insights - Why Is #StopAsianHate Trending?</image:title>
      <image:caption>Person holding a #StopAsianHate sign in front of a government building.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1618324267454-B07HDPC8T9DJXG5B3GX0/MFactor+for+Stop+Asian+hate.png</image:loc>
      <image:title>Insights - Why Is #StopAsianHate Trending?</image:title>
      <image:caption>MFactor for #StopAsianHate / Stop Asian Hate. MFactor is a proprietary tool that measures cultural momentum through topic modeling and sentiment analysis.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.decode-m.com/insights/gen-z-women-musicians</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1617916658927-M93X7775ER9WESEPDPZQ/music+industry.jpg</image:loc>
      <image:title>Insights - Gen Z Women Musicians Are Leading The Industry</image:title>
      <image:caption>Concert goers in the audience</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1618260536390-Y51F69H654UKQGPGLSXV/FemaleMusicians_Mar2020-Mar2021_Mfactor.jpg</image:loc>
      <image:title>Insights - Gen Z Women Musicians Are Leading The Industry</image:title>
      <image:caption>MFactor of Gen Z Women Musicians. MFactor is a proprietary tool that measures cultural momentum through topic modeling and sentiment analysis.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.decode-m.com/insights/astrazeneca-covid-vaccine-rollout</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1617916768818-DURKR0MQ5PTJ855U942V/vaccine.jpg</image:loc>
      <image:title>Insights - Botched AstraZeneca COVID vaccine rollout has global implications</image:title>
      <image:caption>Person examining syringe.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1617916341869-YMTWWA1FQQ62YG86NM7T/AstraZeneca+COVID+vaccine+rollout.png</image:loc>
      <image:title>Insights - Botched AstraZeneca COVID vaccine rollout has global implications</image:title>
      <image:caption>MFactor of AstraZeneca. MFactor is a proprietary tool that measures cultural momentum through topic modeling and sentiment analysis.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.decode-m.com/insights/what-is-roblox</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1617636170532-6S8GVMFF1AH14NOR54NL/what+is+roblox.jpg</image:loc>
      <image:title>Insights - What is Roblox and why does it have momentum?</image:title>
      <image:caption>Online gamer and game controller.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1617806982834-A5YVNYI3DNOHWR2KGSGM/Roblox_Mar2020-Mar2021_Mfactor.jpg</image:loc>
      <image:title>Insights - What is Roblox and why does it have momentum?</image:title>
      <image:caption>The MFactor of Roblox. MFactor is a proprietary tool that measures cultural momentum through topic modeling and sentiment analysis.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.decode-m.com/insights/swappable-batteries</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1617220587735-MEY5QFAU5FQO9494K2LK/swappable+batteries.png</image:loc>
      <image:title>Insights - Swappable Batteries Have Momentum</image:title>
      <image:caption>The MFactor for Swappable Batteries. MFactor is a proprietary tool that measures cultural momentum through topic modeling and sentiment analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1617220306927-7KR01SR4N83UK2T8YAUF/swappable-batteries.jpg</image:loc>
      <image:title>Insights - Swappable Batteries Have Momentum</image:title>
      <image:caption>Swappable battery shown being pulled from its docking station.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.decode-m.com/insights/avoid-cancel-culture</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1617218673306-5X8MPITF7IZQW9G7AKCT/avoid-cancel-culture.jpg</image:loc>
      <image:title>Insights - Should brands embrace or avoid cancel culture?</image:title>
      <image:caption>Hundreds of arrows heading the same direction.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1617221906264-0NVA1LFC7ECAZTHEF7U6/CancelCulture_Mar2020-Mar2021_Mfactor.jpg</image:loc>
      <image:title>Insights - Should brands embrace or avoid cancel culture?</image:title>
      <image:caption>The MFactor for Cancel Culture. MFactor is a proprietary tool that measures cultural momentum through topic modeling and sentiment analysis.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.decode-m.com/insights/are-nfts-the-future</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1617208756803-3XPK26SBPFHPTDPEGYU8/NFT%2BMFactor.png</image:loc>
      <image:title>Insights - Are NFT's The Future?</image:title>
      <image:caption>The MFactor for NFTs. MFactor is a proprietary tool that measures cultural momentum through topic modeling and sentiment analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1617209196897-9HY815F3DC42A3OSNGAT/sneakers-as-NFTs.jpg</image:loc>
      <image:title>Insights - Are NFT's The Future?</image:title>
      <image:caption>Nike is using NFTs to sell their “CryptoKicks”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.decode-m.com/insights/do-nfts-have-value</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1616090963074-U2CKRVUKWCAVUOSE9A71/NFT+MFactor.jpg</image:loc>
      <image:title>Insights - Do NFTs Have Value?</image:title>
      <image:caption>The MFactor for NFTs. MFactor is a proprietary tool that measures cultural momentum through topic modeling and sentiment analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1616091360536-S6VMUKIS8TLU77X87P4V/digital+art.jpg</image:loc>
      <image:title>Insights - Do NFTs Have Value?</image:title>
      <image:caption>Digital art</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.decode-m.com/insights/why-is-tequila-trending</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1615480429215-DHH8TF8DJ0GPDRKFWCVM/Tequila_Oct2020-Mar2021_Mfactor.jpg</image:loc>
      <image:title>Insights - Why is Tequila Trending?</image:title>
      <image:caption>MFactor shows tequila trending. MFactor is a proprietary tool that measures cultural momentum through topic modeling and sentiment analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1615491643039-EA546CN3Q8QGO48L8KF5/Tequila_GoogleTrends.jpg</image:loc>
      <image:title>Insights - Why is Tequila Trending?</image:title>
      <image:caption>Google Search Trend for “Tequila”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1615582737923-XBXHQN1BSC1666L13ZU8/tequila.jpg</image:loc>
      <image:title>Insights - Why is Tequila Trending?</image:title>
      <image:caption>Woman pouring tequila cocktail</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.decode-m.com/insights/comedy-for-professional-development</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1615470474066-MHPG1JTCXBZH54306TVJ/Comedy_Feb2020-Feb2021_Mfactor.jpg</image:loc>
      <image:title>Insights - Comedy for Professional Development Is On The Rise</image:title>
      <image:caption>MFactor data shows comedy rising within the context of professional development rising. MFactor is a proprietary tool that measures cultural momentum through topic modeling and sentiment analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1615827102105-O9T8PY8O8HDMR9PA3899/Comedy+for+professional+development.jpg</image:loc>
      <image:title>Insights - Comedy for Professional Development Is On The Rise</image:title>
      <image:caption>Workers in a board room enjoy a laugh.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.decode-m.com/insights/spacs-popularity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1615470157254-3G3AHJH2EYJJL5MA8IGQ/SPACs_Feb2020-Feb2021_Mfactor.jpg</image:loc>
      <image:title>Insights - Why did SPACs explode?</image:title>
      <image:caption>SPACS MFactor score is up from 4 to 47. MFactor is a proprietary tool that measures cultural momentum through topic modeling and sentiment analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1616091224022-TL3M9DY6HOULZI8BS736/SPACs.jpg</image:loc>
      <image:title>Insights - Why did SPACs explode?</image:title>
      <image:caption>Financial trading data</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.decode-m.com/insights/apple-glasses-fail</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1615469749271-BBASIVDTXO46WACLQ2Q3/AppleGlasses_Jan2020-Jan2021_Mfactor.jpg</image:loc>
      <image:title>Insights - It has momentum, but will Apple Glasses fail?</image:title>
      <image:caption>Apple Glasses MFactor to 14 from 1. MFactor is a proprietary tool that measures cultural momentum through topic modeling and sentiment analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1616016457153-QQOE5PO4HGLVIRLDP0XN/Apple+watch+next+to+glasses.jpg</image:loc>
      <image:title>Insights - It has momentum, but will Apple Glasses fail?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.decode-m.com/insights/champagne-trend</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1615822467313-RPS2KWRFKPXN7Z4LNOB0/champagne.jpg</image:loc>
      <image:title>Insights - The Champagne Trend Is Upon Us</image:title>
      <image:caption>Champagne glasses being filled at a party.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d41cef50b029d000184386d/1615471837585-NFH6YRPMXLXBEG5X2WR9/champagne_Feb2020-Feb2021_Mfactor.jpg</image:loc>
      <image:title>Insights - The Champagne Trend Is Upon Us</image:title>
      <image:caption>MFactor data shows the champagne trend. MFactor is a proprietary tool that measures cultural momentum through topic modeling and sentiment analysis.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.decode-m.com/insights/tag/body+neutrality</loc>
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